The role of the retail interior designer in the construction project (part one)

What do the retail interior designers specialize in, and how can they help your retail project? This conversation is an essential part of our initial conversations with potential clients at Happy Construction, so they correctly understand the role of an interior designer in the construction project.

I've created this post to clear up the confusion for anyone wondering what a retail interior designer does and how they can value a project. When people hear the name "interior designer," they think it means decorator, and some believe it means project coordinator. But the essential role of a retail interior designer is usually broader and more involved than this.

Let's start with a simple definition:

A retail interior designer specializes in designing and constructing retail spaces. Combining a wide range of creative and technical skills, they work alongside architects, engineers, contractors and other professionals to create branded retail environments. An interior designer can participate in a project at different levels.

What exactly does a retail interior designer do?

In today's life, despite the appearance of diversity and multiplicity in products and designs, the design or decoration of the shop represents the level of taste and products inside the store. Therefore, the design and layout of a store have a decisive role in attracting customers and introducing the products available in that store.

When it comes to the interior design and layout of a store, there are many tricks you can use. There are some essential and shared principles in interior design by which you can increase your sales volume and boost your business. Creating a memorable atmosphere, designing an attractive window display, and paying attention to the observance of signs and commercial signs are among the things that play an essential role from the moment a person steps into your store until the moment he decides to buy. In this article from Happy Construction, I introduce some decisive tricks in designing the interior decoration of a successful store.

1. Store window design:

In today's business, the presentation and display of goods in any style and method is one of the most important and the first pillars of a successful business. The showcase of any store shows the level of taste and goods inside it. It is a place to establish the first relationship with the customer and part of the products inside the store. Your storefront can be anything from a website to using the virtual world, broadcasting and printing ads, or designing an intelligent storefront at the store's entrance, which is exposed to the public.

At first glance, the general public considers the store window a criterion for entering a store. If there is an inviting showcase, you have taken the first step. You can dedicate a part of your store window to convey the history, production process or how the concept of your products was formed to give a special effect to your store. You can use the help of retail interior designers at Happy Construction Company.

2. Store entrance:

The entrance design of a store, which is the border between the outside and the inside, is the first space a customer will see. It plays a vital role in the entry of customers into the store and is considered the second step in attracting them.

Consider the entrance of the store, so it is easy to enter, and depending on the available dimensions, it occupies 1.5 to 4.5 meters from the front of the store. An inviting entrance draws the customer from the outside world into the store's heart and makes them feel there is something to offer inside your store. By creating a sense of curiosity, the entrance design engages the customers' minds with questions so they step into the store to answer them.

3. Designing routes in the store:

The research results show that 90% of customers involuntarily lean to the right after entering the store. So, the next step is the smart and appropriate design of routes in the interior design of a store. The retail interior designers of Happy Construction can design the passageway so that there are no obstacles for people.

Provide access to all sections so that reaching different areas is easy. You suggest the route to customers so that you can direct them to your desired places. By intelligently designing the roads, control the volume of customers so that one part of your shop is manageable. You can differentiate the paths by changing the colour, texture, materials used in the ceiling and floor or special lighting. In this field, you can use the free consulting services of Happy Construction retail interior designers.

Display products in the aisles to encourage customers to see all the merchandise. The first wall in front of the customer is always a place to show strength and offer products that you are sure can attract the attention of customers and impress your customers. So, use taste and elegance in what you display on this wall and how they are arranged. In the main paths of new collections, put new products and goods that you focus on selling and have a significant profit for you.

4. Encouraging customers to visit all products:

Persuading customers to visit the entire store mainly depends on its layout and interior decoration. Encourage the customer to continue walking through the store and see more products, increasing their chances of purchasing. By achieving this goal, you can keep the customer in your store for a more extended period.

According to the critical principle, "wherever the eye goes, the foot follows." Design the route so that along the way, what is of interest and attention to the general customers, can be easily seen. Place in each section the products that are of interest to the available customers and have extraordinary beauty so that all departments are responsive to the tastes of the general customers. Try to separate the spaces into sections according to the products of your audience, but in each area, display the leading products from other related teams on a case-by-case basis.

5. Slow design or space for pause and reflection:

The worst thing to happen in a store is when customers pass by them in a hurry without visiting the goods. To solve this problem, use places to rest between routes. You need to give your customers a break from time to time and prepare them for a return visit. To achieve this, you can use the placement of trademarks or seasonal showcases in the pause spaces. Using border stands at the end of a path or between two different directions is one of the other design tricks. Seasonally change the location of the pause spaces so that it is varied and exciting for people who are your regular customers. It will significantly reduce your chances of selling products.

6. Designing a calm, comfortable and suitable environment for customers:

Creating comfort and peace during shopping for customers is one of the essential factors in persuading and attending continuously and, as a result, achieving goals in the long term. In designing the store's decoration, it would be best for you to design and arrange your paths, pause spaces, floor, ceiling and showcases so that more space is available to the customers. To make customers feel comfortable and relaxed, consider places for customers and their companions to wait and rest. Placing a comfortable chair or sofa is a great idea to encourage customers to stay longer in the store.

Customers usually enter your store with a person or people who are not interested in shopping. By creating places to relax or entertain these people, you have a critical trump card in your hands. In designing the decoration of the shop, sofas and chairs should be in front of the goods and products with something to say so that people's minds remember to buy while resting.

7. Designing and choosing the location of the cash register:

The location of the store's cash register is one of the things that may concern you. Even if you check the advantages and disadvantages of the options ahead, you may still need clarification about where is the right place for this item. A retail interior designer says that the cash register should be a natural stopping point for customers in the browsing cycle and an area with conscious design, taking into account the point of entry and exit and the end of the customer's path. Considering that most customers unconsciously move to the right side of the way after entering, the left side of the entrance can be a good option for placing the cash register.

The location of the cash register and counter depends on the dimensions and internal layout of the store. If you don't have employees and you run your store alone, the cash register should be located where you can quickly provide customer service and be surrounded by different parts of the store.